Job Description

Job Description

Job Description

Salary: $16.50 Hourly

Job Title: Marketing Intern

Internship Program: Our Marketing team is seeking summer interns to join for a 6-week ON-SITE project-based program from June 2nd , 2025 July 11th, 2025. Within this internship you will be placed on our Marketing team. You will work cross functionally to solve a business problem or help improve an internal process. You will be placed based upon your previous experience, interests and will be determined within the recruitment process.

The program is open to students studying Marketing with an interest and passion to pursue a career in the Retail/Footwear/Fashion industry. Over the course of 6 weeks, students will gain hands-on work experience, access to networking events and professional development workshops to ensure a well-rounded and meaningful internship experience.

About Ground Up:

Ground Up is a premier footwear manufacturer retaining an integrated portfolio of licensed and owned brands and has grown to be a leading supplier. The companys unique capability to design and translate fashion trends offers a fresh perspective on licensed footwear. Ground Up was created with the vision of fulfilling the need for fun, innovative products for the true brand enthusiast. As our product entered the market, we found consumers wanting to express themselves and their fandom in new, creative ways. Consumers connect with us through our brand partnerships, giving them brands they love with a brand they now trust. Ground Up has become a recognizable brand for the whole family that stands for elevated fashion and fun.

We aspire to have our teams embody our core values of:

• Service
• People
• Teamwork
• Opportunity
• Result
• Innovation
• Trust

Job Responsibilities:

• Collaborate with the marketing team to assist in planning and executing various marketing campaigns.
• Support in organizing timelines, tasks, and deliverables for each campaign to ensure smooth execution.
• Work closely with the marketing team to bring creative ideation to ongoing projects and contribute to creative projects as needed.
• Contribute to the overall marketing goals of the organization through providing assistance to the teams goals overall.
• Take ownership of special marketing projects, ensuring that objectives are met, tasks are completed efficiently, and progress is tracked.

QUALIFICATIONS (Required & Preferred)

• Currently be enrolled in an undergraduate program (graduation date later than August 2025)
• Currently pursuing a degree in Marketing, Communications, Business, or a related field.
• Have an interest in marketing, retail, branding, digital media, and/or consumer behavior
• Marketing Positions Available in the Following Areas:
  • Production/ Animation
    • Visual Storytelling
    • Film Editing (Premiere Pro, Final Cut Pro)
    • Technical and Software Skills- Storyboarding and Previsualization
    • Courses & Areas of Study: Film, Video Editing, 3D Animation
  • UX/UI and Web Design
    • Design Thinking and Problem Solving
    • Responsive and Adaptive Design
    • Basic Front-End Development(HTML, CSS, JavaScript)
    • Courses & Areas of Study: UX/UI, Coding Bootcamp or degree, Marketing degree with technology focus
  • Social Media/ Paid Media
    • Content Strategy and Planning
    • Paid Advertising on Social Media(Meta Ads, Google Ads)
    • Social Media Analytics(Google Analytics, Native Platform Insights)
    • SEO for Social Media Content
    • Courses & Areas of Study: Marketing, Google and/or Meta Ads certification, SEO
    • Experience in Content Creation with examples provided
• Excellent written and verbal communication skills.
• Highly organized, detail-oriented, and able to manage multiple tasks simultaneously.
• Must share a creative or marketing portfolio to be considered for this role.
• Must be open to trying different areas under the marketing wing

Hourly Rate: $16.50 Per Hour

Ground Up International is committed to a policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.

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